Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol CigaretteJoin Dr. Keith Wailoo at 5:00 PM EST on April 27, 2022, as he tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers,...